Chelsea is a proposed new community in Chestemere, Alberta developed by United Communities. The Community of Chelsea is not a resort. However, by allowing the elements of destination resorts and resort-living to inspire the brand, the landscape architecture and the community signage, the community will be filled with subtle charm and a sense of adventure that sets it apart from its competitors.
Before starting the brand design, a mood document was created to help provide a starting point for the creation of the brand.
This mood document outlines different style guidelines and lends inspiration to all levels of design and messaging.